Today, my cousin-in-law Roya brought to my attention the KFC Double Down sandwich. The latest item from Kentucky Fried Chicken, the Double Down features two strips of bacon and two slices of cheese sandwiched between "two thick and juicy boneless white meat chicken filets", according to the company's website, though I'm certain it will eventually find its way to the This is Why You're Fat blog. That's right, instead of a bun, the Double Down is held together by chicken. Is it still technically correct to call such an item a sandwich? Or are you just eating two pieces of chicken with some bacon and cheese stuffed between them?
As someone who's eaten his share of things he's regretted, I can almost see the allure of the Double Down. I say almost, because at the moment I've got a stomach full of rich food and bourbon from Joe's of Westlake, and the thought of actually consuming one of these sandwiches makes me nauseous. I must also cite the fact that I don't quite get the appeal of competitive eating, of the Man v. Food school of conquest that comes from consuming something so big, so gross, so freakish that one cannot imagine the eater taking any nourishment from it.
The following is an editorial published this week at SF Gate:
One sandwich to kill you allI'm not one to judge the fast food-consuming masses (of which I am a part, after all) for choosing to shovel items like the Double Down sandwich into their gullets anymore than I am one to judge the fast food industry for exploiting human weakness and gluttony in the name of profit. That's the nature of the relationship between the two entities. That said, I doubt I will be ordering one anytime soon.
By Mark Morford, SF Gate Columnist
There are many horrible jobs in this life. Emergency room janitor. Sow inseminator. Earwax collector. Sarah Palin's grammar checker. Glenn Beck's fluffer. Republican. New Jersey.
But when I sit back, sip my scotch and scan the newswires for sundry effluvia indicative of our culture's joyful hellbound deathspin, the realization soon dawns that I can think of few gigs more nightmare-inducingly, soul-deadeningly horrible than being an executive for garbage food megacorp.
That is to say, a VP for McDonald's, Taco Bell, Burger King or their ilk, someone who sits around all day trying to discover new ways to manipulate, coerce, poison, and otherwise flagrantly kill millions of humans worldwide by convincing them to eat mass-produced, industrial feedlot, chemical-blasted garbage you should not feed to your dog unless you totally hate him and want him to get heart disease and die.
Hell, even the oil titans right now raping Canada can claim to be supplying a commodity that runs the engines of the world. Even Wall Street ogres can claim to be partaking of a time-honored tradition of gutting the U.S. Treasury at the expense of the ignorant masses. But head of marketing for, say, Kentucky Fried Chicken? Oh, you poor soul. Hell hath a special room for you.
Who are you, really, Mr. KFC executive? Who are you who just gave your approval to a rather shocking new KFC food item, who said "Oh holy hell, yes! Look at these great test-marketing numbers! F-- it, let's go against every shred of human decency, common sense, and even the First Lady's humble plea to get us to please quit making the country so stupidly obese and sick, and sell a truly disgusting creation."
Do you know what I'm talking about yet? Have you seen it? Apparently, for many months, people who run the snarky junk food blogs on the Interwebs heard rumors that KFC was testing this item, and thought it might be a joke, a viral gimmick. Or if not that, then something that certainly would never make it to market, given how it looks like some sort of frat-boy prank, like the drones at KFC's test kitchens got completely hammered one night and had a bet as to who could come up with the most repulsive menu item imaginable.
Behold, the KFC Double Down sandwich. It is, if you really want to know, two slabs of fried chicken intersliced with two pieces of bacon, two slabs of cheese, and the Colonel's "special sauce." It comes in the form of a sandwich, with the fried chicken where the bread used to be. It's sort of hilarious. It's sort of perfect. And then it'll probably make you vomit.
Did you notice? How in one pseudo-food item, you are consuming not one, not two, but the mutated, chemically injected flesh/byproducts of fully three different distended, liquefied, industrially tortured creatures? Feel the love, pitiable animal kingdom.
You got your chicken-like creature, your pig-like creature, your dairy cow-like creature, all wrapped in a $5 fistful of nausea, ready to strangle your heart and benumb your brain. God knows what's in the "special sauce." Maybe some sort of fish byproduct, just to round it all out. It's like a wild kingdom in your mouth! It's like a toxic zoo in your colon! It's like a suicide note from what's left of your brain! "If you eat this, you are a complete and total idiot, and we're through. Signed, You."
Let us now add a shred of wary perspective. For well do I know this horrible crapbucket of chyme joins a very long list of fast-food nightmares you should never put anywhere near your mouth, unless you deeply hate yourself and don't give a damn anymore, and you want to die fat and stupid and smelling like that rotting thing you found in your rain gutter.
What's more, some fast food companies are trying, at least a little, to respond to the call for slightly healthier foods, adding salads and fruit and grilled chicken breasts to their menus, even though every single one of those items is just as jammed with chemicals, preservatives, synthetic flavorings and high-fructose corn syrup as the rest, and all the "healthy" meat products are still raised on the most execrable, environmentally rapacious industrial feedlots imaginable. But hey, it's something, right?
Further, some argue that it's a bit disingenuous to blame the junk food purveyors for all the obesity, cancer, impotence, bad skin and colonic pain in the land. After all, the undereducated masses love to eat this garbage, right? KFC test-marketed this Double Down death bomb for months, to (presumably) great effect.
Of course, it's sort of a foregone conclusion, a rigged game. This vile meatwich is crammed like a grenade with sodium, sugar, fat and chemicals. Ergo, the testers, presumably people with taste buds devastated by years of cramming similar compost into their guts, thought it was pure nirvana. And then their colons exploded.
Had KFC actually tested it on people who eat real food every day, folk who haven't touched fast food in years, whose systems are strong and fully recovered and in whose bodies blood flows unobstructed, had KFC dared any genuinely healthy human to take a bite, you can bet they would have heard, and smelled, a slightly different reaction.
Maybe it's all a silly, futile argument, a fool's game to point up the obvious evil of such products. These items are legion. They just keep right on coming. What's more, it's just capitalism at work. It's about giving the people what they want, right?
And if they don't really want it -- if, deep down, most humans sense this garbage is hugely unhealthy, that it's a form of slow poison and there are far better and wiser options out there -- well, you do what companies like KFC, Coca-Cola, Kraft, McDonald's and all the rest have done since the dawn of the free market.
You convince the less educated and the gullible that they are wrong, that this crap is actually a good value for your family, nutritious and safe to feed to children, even as you manufacture all the flavors, smells and meat-like textures in a giant lab and sell truckloads of the crap to the poorer classes, until they get fat and sick and die. Meanwhile, you employ cute cartoon characters and bright, funny mascots to lure in the next generation, to keep the cycle going.
Do I have that about right, Mr. KFC exec? Did I miss anything? Can you hear me down there, what with all the flames and the screaming?
The Double Down sandwich takes the concept of "protein style" and cranks it up to eleven. Try one, if you dare. If you survive, I'd be curious to know what you thought.
Here's the final Lenten Friday Failure for 2010: One slice each pepperoni and D-Lex (chicken and bacon) pizza from Pizza My Heart.
Note: While composing this entry, I discovered that the Double Down sandwich has indeed been featured on the This is Why You're Fat blog. Strangely, the picture featured there makes the sandwich look halfways decent. Go figure.